PR That Melts in your Mouth
I bought some personalized M&M's today for promotional giveaways. I'd been thinking about this for a long time, but hesitated because I couldn't fit the name Willoughby on the M&M. I compromised and put "Smokin' Hot" on one M&M and "Kate W's Romance" on the other. The coupon I used will give me about two pounds of candy and I'll repackage them into individual bags with labels that have my full name on them. I think this is exciting, although I'm sure dh will think it unnecessary $50. Here's the site if you're interested in checking it out.Labels: Just for Fun, Writing
posted by Kate Willoughby at 1/09/2007
3 Comments:
What a neat idea—combining promo with something that no one can resist.
Thanks, L.K. That's what I'm hoping. They aren't cheap, though! I haven't price-compared to see what regular M&Ms cost vs. the personalized ones. At least I didn't have to pay sales tax.
Uh, let's see here, Kate -- $50 for two pounds? That's $25 per pound, about eight to ten times what you'd pay for regular ones. :D
Mr. Robin doesn't say much about my writing expenditures, but I think paying $25 a pound for M&M's would defintely make him say, "WTF?!?!"
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